Janice Hall Heck

Finding hope in a chaotic world…

Archive for the month “July, 2018”

“Hack Your Reader’s Brain” review

I’m always looking for good books on writing. I just bought The First 50 Pages by Jeff Gerke and am finding it quite helpful. I’ll read Hack Your Reader’s Brain next.


I recently attended a CSWriters group and met Jeff Gerke. I listened to him speak about his new book, “Hack Your Reader’s Brain.” The book sounded fascinating and even though Jeff had summarized it in his presentation, I bought a copy for myself.

It’s a quick read – 66 pages – but well worth your while. Jeff starts out with a humorous exploration of his past teachings on writing, wondering why incredibly poorly written novels can be so successful. While reading Amazon reviews he discovered there is a difference between what the common reader believes is quality as compared to a more judgmental editor/reader.

Much of the book is built around studies done to explore the chemical reaction of movie viewer’s bodies against what they’re watching. He then suggests very similar techniques for authors.

The result is that the book helps articulate strategies that authors can implement to…

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